Research

Secondary research

Others opinions
books 
tv


Opinion 1


Primary

questionares
audience related
observation play them some thing and watch there reaction record reactions / record there audio(video)
testing gather written reaction (written)
experiment

qualitative (the quality) more people the better the data 

atribute behaviour aspirations culture lifestyle eg survey 

quantitative (the amount) numerical values yes and no

reliability of the data = repetable

valid data = dose it measure what it is supposed to measure 

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